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It does seem more than likely this is the case with extremely high profile exclusive releases like Starfield coming, and a possible future where even Call of Duty may end up on Game Pass at some point.įollow me on Twitter, Threads, YouTube, and Instagram. The question now is if Microsoft can both retain Game Pass subscribers and gain new ones. Sure, you’re missing out on Starfield sales, but a Game Pass subscriber who thinks they’re getting that game “for free” is still paying $160+ a year in reality (of course they have access to the full Game Pass catalogue, but still). You can see why Microsoft doesn’t care all that much about console or game sales anymore if they can keep grabbing Game Pass Ultimate sign-ups which simply print money. It may be less than that through bundle prices, but then add that other 30% from lower price subscriptions, and you’re getting around that $1 billion subscription revenue per quarter number that was recently reported, or $4 billion a year.

Either way, these Game Pass share numbers reveal that if let’s say there’s 70% overall adoption rate for Game Pass Ultimate across all subscriptions to the service, of those 25 million, 17.5 million would have Ultimate, and that’s $297.5 million a month in revenue.

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